While most streaming services increased prices this year, YouTube has decided to make adjustments to its offerings. Starting next month, YouTube’s ad-free Premium Lite subscription plan will no longer be available.
The company has confirmed this news in an email sent to subscribers. According to a report by The Verge, here is what the email states:
We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners.
The Premium Lite plan, which is available for €6.99, was introduced two years ago in select European countries including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
Despite its name, the plan does not include the usual Premium features such as offline downloads, background playback, and YouTube Music. The only significant advantage of Premium Lite is the absence of ads.
The email sent by YouTube to notify Premium Lite subscribers about the upcoming changes includes information about at least one benefit that they will receive. All Premium Lite subscribers will get a one-month free trial of YouTube Premium, even if they had already used a trial in the past. After the free trial expires, subscribers will need to choose a more expensive Premium plan or continue watching YouTube with ads.
