Hi there! Today we’re taking a look at how Apple is planning to step up its game in the world of artificial intelligence so it doesn’t get left behind by the competition. Bloomberg’s Mark Gurman has highlighted that Apple’s focus for 2024 won’t just be on the iPhone or the Vision Pro, but on incorporating AI features into its apps and services to keep up with the likes of Google and Samsung.

While Apple is known for its patience and careful product development, it’s clear that it’s falling behind in the AI race. For example, Samsung is set to unveil the Galaxy S24 line, which is expected to be heavily focused on AI capabilities. Meanwhile, Apple is working on adding auto-summarization and auto-completion features to its core apps and looking to enhance its digital assistant, Siri, using AI technology.

However, Bloomberg’s report suggests that it will still take some time for Apple to fully integrate its generative AI vision, likely not until 2025. This delay poses a significant risk for a company that prides itself on innovation and staying ahead in the consumer technology space.

So, while Apple may be lagging behind in the AI race for now, it seems determined to catch up and position itself as a strong contender in the years to come.