Apple recently made waves with the launch of two powerful new iPad Pros, two redesigned iPad Airs, an upgraded Pencil Pro, and an impressive M4 chip. While tech enthusiasts were dazzled by the new devices, advertising and filmmaking professionals took a different approach.

The first commercial for the latest iPad Pro received widespread criticism on social media. The ad suggests that the new iPad Pro renders traditional art and entertainment methods obsolete by smashing paints, instruments, sculptures, records, and even a piano. Many found this approach distasteful and disrespectful to traditional art forms.

Some users suggested reversing the ad to maintain its message while showing respect for traditional art. Actor Reza Sixo Safai even created a revised version of the ad to address these concerns.

Critics labeled the commercial as “extremely distasteful” and “heartbreaking”, with some explaining how it reflects tech companies’ treatment of artists and creators. Director Asif Kapadia summed it up by stating that tech companies often exploit artists without proper compensation.

Despite the negative feedback, Apple has not removed the ad from YouTube. The response on social media has been overwhelmingly critical, with many expressing disappointment in Apple’s approach to promoting their products.

In conclusion, while Apple’s new products are impressive, their advertising strategy for the iPad Pro has raised eyebrows among professionals in various creative fields. It will be interesting to see if Apple addresses these concerns in future marketing campaigns.