We are pleased to announce that the Disney+ app now features a dedicated Hulu tile for subscribers. By clicking on the tile, users can access the Hulu Hub, which seamlessly integrates thousands of movies and series from Hulu’s extensive library within the Disney+ interface. This integration eliminates the need to switch between apps, providing a more seamless and user-friendly experience.
It’s important to note that this is currently in the beta phase, with the official launch scheduled for March 2024. This limited release allows Disney to gather user feedback and refine the experience before the full-scale rollout. Additionally, parents have ample time to adjust parental controls and ensure their children only access appropriate content.
Disney assures that maintaining a safe and secure environment for families remains a top priority, despite the integration of Hulu’s more adult-oriented content with Disney+’s family-friendly image. The two-step launch strategy allows for a smooth transition, providing parents time to adjust settings and create individual profiles for each family member.
We believe that Hulu on Disney+ will enhance subscriber engagement and value. By bringing diverse content under one roof, users can discover new titles they may have missed. Joe Earley, President of Direct-to-Consumer at Disney Entertainment, emphasizes the benefit of the Bundle, highlighting its competitive price point and the vast library of content it unlocks.
As exciting as this unified experience sounds, we understand that it may not be for everyone. If you prefer to keep your apps separate, that option will still be available. This integration is not meant to replace either platform, and Hulu + Live TV and Premium add-ons will still be accessible within the dedicated Hulu app.
We encourage users to explore the beta version and discover the value that bundling both services offers. We believe that access to Disney’s original content, blockbuster films, and Hulu’s rich library will entice standalone subscribers to upgrade and unlock the full potential of the platforms.
