In an exciting conversation with FastCompany, Apple executives Greg Joswiak and John Ternus shared insights on the latest iPad Pro, showcasing its transformation into a versatile and powerful device.

– Describing the iPad Pro as a “magical sheet of glass,” Ternus highlighted its seamless interaction with content and the impressive display it offers.
– Joswiak emphasized the importance of Apple’s custom silicon, specifically the M4 chip powering the iPad Pro, enabling advancements like its thin design and OLED display.
– Apple’s unique approach to integrating necessary technologies into their custom chips sets them apart from competitors, allowing for innovations like the iPad Pro’s OLED screen.
– Joswiak clarified that iPads are in a league of their own, offering superior user experiences and an extensive app library compared to traditional tablets.
– Despite the demand for flexibility and customization, Ternus stressed the professional capabilities of the iPad Pro, citing apps like Procreate as examples of its suitability for professional use in creative industries.
– Both executives highlighted how iPads and Macs coexist within Apple’s ecosystem, with many customers using both devices for various tasks.

As we look forward to potential enhancements to iPadOS at WWDC, Ternus reassures users that the iPad Pro already delivers professional-grade performance. The device continues to evolve as a powerful tool for professionals across different industries.