T-Mobile has recently introduced a new feature in their privacy settings called “Profiling and automated decisions,” which has caught the attention of many users. This new toggle, discovered by Reddit user Ok-Stranger2302, seems to be linked to T-Mobile’s latest predictive models, as reported by The Mobile Report.

By default, this toggle allows T-Mobile to create user profiles based on the data they have shared with the company. These profiles are used to predict future behaviors, such as potential service upgrades or customer support inquiries. Some customers have expressed concerns about this new feature, calling it a form of invasive surveillance.

Furthermore, T-Mobile is planning to utilize artificial intelligence to predict the reasons behind customers visiting physical stores. The company’s app will detect customer accounts upon store visits, and AI will attempt to anticipate the purpose of their visit.

This recent development has raised privacy concerns among customers, prompting many to seek ways to opt-out of being profiled by T-Mobile. To adjust your privacy settings and disable the “Profiling and automated decisions” feature:

– Sign in to your account on a computer or mobile device.
– Navigate to “Edit profile settings” or tap “MORE” and then select ‘Profile setting.”
– Access “Privacy and notifications” followed by “Privacy dashboard.”
– Locate the privacy opt-out options and disable as needed.
– Scroll down to find the “Profiling and automated decisions” section and turn it off.
– If you have multiple lines, manage each line individually by selecting “Manage a different line.”

While it’s understandable that T-Mobile aims to enhance its services using AI technology, many customers are displeased with being automatically opted into this new feature without prior consent. It’s essential for users to review their privacy settings and make informed choices regarding data profiling.