Apple is ramping up its promotion of the Apple Watch to parents with the introduction of the “Apple Watch For Your Kids” campaign. This initiative focuses on showcasing the advantages of providing children with their own Apple Watch, emphasizing the following key points:

– The Family Setup feature allows parents to manage a cellular Apple Watch from their iPhone, enabling children to make phone calls, send text messages, and track their location.
– Schooltime feature lets parents set restrictions on notifications and apps during school hours using Do Not Disturb settings. This customizable schedule displays a yellow circle on the Apple Watch screen, signaling teachers that the device is inactive during class time.
– The durability and water resistance of the Apple Watch make it suitable for kids’ activities, ensuring it can withstand wear and tear.
– Built-in activity tracking features offer specially designed workouts for children and reward them with activity awards.

The “Apple Watch For Your Kids” campaign is prominently featured on Apple Watch product pages. However, the setup instructions for parents have not been updated to reflect this rebranding yet. To equip your child with an Apple Watch, certain prerequisites must be met:

– The child needs an Apple Watch Series 4 or later with GPS + Cellular capability and a cellular service plan.
– Parents must have an iPhone 6s or later and set up a Family Sharing group. Both parent and child must have individual Apple IDs.

This campaign aims to provide parents with peace of mind while offering kids a fun and interactive way to stay connected and active through their very own Apple Watch. It’s a win-win for families looking to embrace technology in a safe and beneficial manner.