Apple has unveiled a new personal intelligence system called Apple Intelligence, designed to provide users with the most helpful and relevant responses possible. In a recent interview with Fast Company, Apple’s SVP of Software Engineering, Craig Federighi, discussed the company’s privacy-focused approach to artificial intelligence (AI).

Here are some key points from the interview:

– Federighi views AI as a transformative technology that will play a significant role in the future, comparing it to the impact of the internet and mobility.
– Apple is emphasizing user privacy in its AI development, ensuring that personal information remains under the user’s control and inaccessible even to Apple.
– The technology behind Apple Intelligence will be powered by on-device processing in devices like the iPhone 15 series and Apple Silicon Macs and iPads. However, more complex queries will still require server processing through Apple’s Private Cloud Compute (PCC) framework.
– To further enhance privacy, Apple’s server-side AI implementation minimizes data sent for processing and prevents storage or access by anyone at Apple. Independent security researchers will also verify privacy and security claims.
– ChatGPT integration was announced across Apple platforms during WWDC to enhance user experiences with frontier models’ capabilities.

Apple is committed to making Apple Intelligence available to all users globally, including those in regions with stricter regulations around generative AI like China. The beta version of Apple Intelligence will be released this fall, requiring iPhone 15 Pro series or newer devices, as well as iPads or Macs with M1 chips or newer.

Stay tuned for more updates on this exciting new development from Apple!