Samsung’s Galaxy S24 series, known for its innovative Galaxy AI features, has been a standout success this year. The flagship Galaxy S24 Ultra, in particular, has garnered significant attention and sales. To further boost its popularity, Samsung has introduced a new color option for the Galaxy S24 Ultra, following a strategy often employed by competitors like Apple and Google.

According to Android Central, Samsung teased the new color earlier in the week before officially announcing it on Friday. Interestingly, on the same date last year, Samsung added Red and Blue color options to the Galaxy S23 Ultra.

The latest addition to the Galaxy S24 Ultra lineup is Titanium Yellow, joining existing colors such as Titanium Black, Titanium Gray, and Titanium Violet available both online and offline. Exclusive online colors include Titanium Green, Titanium Blue, and Titanium Orange.

Introducing a new color variant for a phone that has been on the market for six months is an effective way to reignite interest in the device. It generates fresh buzz and often results in media coverage showcasing images of the phone in its new color. The Titanium Yellow Galaxy S24 Ultra is now available from Samsung and can also be found on U.S. carrier websites like AT&T and Verizon.

Despite the success of the Galaxy S24 Ultra since its launch on January 31st this year, Samsung continues to innovate by adding new features like this vibrant color option. This move not only keeps the flagship model fresh but also maintains Samsung’s presence in telecommunications news leading up to key events like the upcoming Unpacked event on July 10th in Paris.