Meta, the parent company of Instagram, has recently been testing unskippable ads on the platform for select users. These ads, known as “Ad break”, appear in videos and cannot be skipped.

According to a spokesperson from Meta, they are exploring new ad formats that can benefit advertisers. As they continue to test and gather insights, they will provide updates on any potential changes to the platform.

Users on social media platforms like Instagram and Reddit have been sharing screenshots of these unskippable ads. Similar to YouTube’s previous format, these ads count down until they disappear, forcing viewers to watch them in full.

It seems that Meta is gauging user tolerance for unskippable ads in exchange for video content. The question remains – if Instagram implements these ad breaks permanently, will users accept them or consider leaving the app?

As we await further developments on this testing phase, it’s essential to stay informed about potential changes in the platform’s advertising strategy. Stay tuned for updates on how this could impact your Instagram experience!