Apple’s latest flagship device, the iPhone 15, has been officially announced, and fans of the iPhone are celebrating worldwide. In a bid to be more environmentally conscious, Apple has made the decision to eliminate the use of leather in its products. Alongside the new range of phones and smartwatches, Apple has introduced a new material called FineWoven, which adds a touch of luxury.
According to Apple’s blog post, FineWoven is a durable microtwill material that has a luxurious suede-like texture. What’s more, Apple claims that this fancy material is composed of 68% post-consumer recycled content, making it a more sustainable choice compared to leather.
During the Wonderlust event, Apple also announced the launch of FineWoven Apple Watch bands and an attractive FineWoven iPhone 15 case. Additionally, Apple revealed that a MagSafe Wallet made with FineWoven will be available soon. The best part is that Apple’s new material is MagSafe compatible, allowing users to wirelessly charge their shiny new iPhone 15 without having to remove the case.
For those curious about the available colors, both the MagSafe Wallet and iPhone 15 case will be offered in five stylish options: black, taupe, mulberry, pacific blue, and evergreen. Apple enthusiasts can purchase the FineWoven Wallet and FineWoven iPhone 15 Case for $59.
It’s commendable to see a tech giant like Apple taking steps towards being more eco-friendly. During the live event, Apple emphasized that its Apple Watch Series 9 is the company’s first product with a carbon-neutral footprint. Additionally, the iPhone 15 Pro and iPhone 15 Pro Max are constructed using 100% recycled aluminum substructure, cobalt in the battery, earth elements in their magnets, and recycled gold in their USB‑C connectors.
Overall, Apple’s dedication to sustainability and the introduction of FineWoven as an alternative to leather showcases the company’s commitment to both innovation and environmental responsibility.