The iPhone 15 lineup, including the 15, 15 Plus, 15 Pro, and 15 Pro Max, made a strong debut in September 2023. This launch helped Apple secure its first-ever full-year dominance in the mobile industry. However, after an initial surge in demand worldwide, the iPhone 15 series began to lose momentum by early 2024. Samsung eventually reclaimed the smartphone market crown during this period.

While Apple can always rely on the US market to offset slower sales in other regions like China and India, the iPhone 15 lineup didn’t quite match the success of its predecessors domestically. The iPhone 14 remained as popular as the iPhone 15 in America, with both models capturing a similar share of regional sales between January and March 2024.

Key highlights of the iPhone 15 include a 48MP primary rear-facing camera, larger battery, brighter screen, faster processor, and a notch-replacing Dynamic Island feature. Despite these upgrades, older and more affordable models like the iPhone 14 continued to attract consumer interest in the US market.

The top-performing models within the iPhone lineup are the Pro and Pro Max variants. The iPhone 15 Pro Max emerged as a best-seller, closely followed by its smaller Pro counterpart. However, overall sales for the iPhone 15 series lag behind those of the previous generation.

In comparison to other models like the iPhone Plus series and SE (3), which maintained steady sales figures over time, Apple may face challenges in profitability due to shifting consumer preferences. The potential release of a budget-friendly iPhone SE 4 could provide a boost to Apple’s market share but may also present additional profitability concerns for the company.

As Apple navigates these dynamics within the mobile industry, it remains to be seen how future product developments will address changing consumer demands while ensuring sustained profitability for the tech giant.