Motorola’s history is filled with iconic phones, such as the original Razr V3 and the Motorola Droid. Despite past success, the company struggled with market share and faced a decline in global sales. However, Motorola’s parent company, Lenovo, has ambitious plans to revitalize the brand.

Lenovo aims to increase Motorola’s market share and move it into third place globally, trailing only Apple and Samsung. To achieve this, the company plans to focus on the premium segment of the smartphone market. This strategic shift is evident in the recent release of the Razr+ foldable clamshell, which the company sees as its entry into the premium market.

While Motorola has a history of competing with top-tier brands like Apple and Samsung, it faces new challenges in the current market landscape. Lenovo acknowledges the changing dynamics and plans to position Motorola as a strong contender in the premium smartphone market.

Despite its current position as the eighth largest global smartphone manufacturer, Motorola has made significant strides in specific markets. For instance, the brand has replaced ZTE as the third best-selling smartphone firm in the U.S. and holds the second position in Latin America, trailing only Samsung.

One key market for Motorola’s growth strategy is India, where the brand has gained popularity due to its value proposition. Lenovo recognizes India as a strategic market and plans to invest heavily in the country to capitalize on its growth potential.

Looking ahead, Lenovo’s president of international markets is confident in Motorola’s ability to rise to the third position in the global smartphone market within three years. With a strategic focus on premium offerings and targeted growth in key markets, the company is optimistic about its future prospects.