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3 Key Takeaways from the iPhone 15 Event

After much anticipation, Apple has finally unveiled its iPhone 15 series at a live-streamed event on September 12, 2023. This announcement confirmed many of the rumors that had been circulating for months. If you are considering purchasing one of these new iPhones, here are three key takeaways to help you decide if the price is worth it.

Firstly, let’s look at the pricing of the iPhone 15 lineup in Canada:

– iPhone 15: $1,129
– iPhone 15 Plus: $1,279
– iPhone 15 Pro: $1,449
– iPhone 15 Pro Max: $1,749

Now, let’s dive into the main points you should know about the iPhone 15.

1. The iPhone 15 can be thought of as an upgraded version of the iPhone 14 Pro. While the improvements are certainly noteworthy, they are quite similar to what the iPhone 14 Pro offered. The iPhone 15 features an A16 Bionic chip, an all-day battery, and a Super Retina XDR display for an enhanced streaming and gaming experience. It also boasts a 48MP main camera and four other cameras, promising advanced photography capabilities. However, all of these features were already available with the release of the iPhone 14 Pro in September 2022.

2. Apple has finally made the move to USB-C. This change was prompted by a mandate from the European Union, which required all phones sold in member countries to use USB-C if physical chargers were included. This means that consumers will now be able to use a single cord for all their electronic devices, which is a welcome convenience.

3. The iPhone 15 Pro is particularly noteworthy for photography enthusiasts. Apple claims that it has the best camera system yet, with what they call “the equivalent of seven pro lenses.” The system is centered around a 48MP main camera, which allows users to toggle between different focal lengths. Additionally, the 15 Pro includes a 3x telephoto camera and advanced image stabilization, making it a dream for photographers.

In addition to these features, the iPhone 15 also introduces some unique elements, such as improved versions of Portrait Mode and Voice Isolation, as well as AAA-affiliated Roadside Assistance. However, one of the most exciting aspects of the iPhone 15 is its range of new colors, including black, blue, green, yellow, and pink.

If you’re interested in the older iPhone models, it’s worth keeping an eye on them as their prices often drop following an Apple event. For example, Rogers is currently offering the iPhone 14 for $15/month through their Upfront Edge program.

That wraps up the main highlights of the iPhone 15 announcement. Stay tuned for more updates on the latest iPhone deals in Canada and other wireless news.

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