In the past, wireless customers used to sign two-year contracts to get discounted phones. However, with the end of contract subsidies, people now keep their phones for longer periods. Many carriers now offer financing plans that run for 36 months.

Google and Samsung are leading the way by offering up to seven years of Android updates to Pixel 8, Pixel 8 Pro, and Galaxy S24 series buyers. While most Android handsets in the U.S. come with a one-year warranty, some markets like the EU require a minimum two-year warranty.

Breaking tradition, Motorola is introducing a four-year warranty on its new Moto S50 Neo model. This low-end handset includes a one-year warranty and a free three-year extended warranty. Although currently available only in China, we can hope that Motorola will expand this offer to other regions in the future.

The Moto S50 Neo has been certified by China’s TENAA and will be officially unveiled on June 25th alongside the new Razr 50 and Razr 50 Ultra models. It features an FHD+ display with a resolution of 1080 x 2400 and is powered by an octa-core processor with a clock speed of up to 2.3GHz. The phone boasts a rear camera array with 50MP and 8MP cameras, a standard front-facing 32MP camera for Motorola’s 2024 handsets, and a long-lasting 5000mAh battery.

With consumers holding onto their phones longer than ever before, it’s essential for manufacturers to follow Motorola’s lead and provide extended warranties to ensure customer satisfaction and peace of mind.