Introducing the latest smartphone from the Phones Canada team, the iPhone 15 Plus. Our new ad showcases the impressive battery life of the iPhone 15 Plus, as a father uses it to record his son’s determined attempts to chop a slab of wood in half with his bare hands.
The ad starts with the son’s unsuccessful attempts to split the board, and as time passes from day to night, the father continues to capture every moment on his iPhone 15 Plus. The tagline “Battery that goes on and on. Relax, it’s iPhone 15 Plus” emphasizes the device’s long-lasting battery power.
In our proprietary PhoneArena battery test, the iPhone 15 Pro Max lasted an impressive 19 hours and 20 minutes while browsing, while the iPhone 15 Plus lasted for 16 hours and 21 minutes. However, when it came to video playback time, the iPhone 15 Plus outperformed with a time of 11 hours and 14 minutes compared to the iPhone 15 Pro Max’s 9 hours and 45 minutes.
The iPhone 15 Plus features a 6.7-inch OLED display, powered by the 4nm A16 Bionic application processor (AP). Its rear camera array includes a 48MP Wide camera and a 12MP Ultra-wide camera, with a 12MP front-facing FaceTime camera. The phone comes with 6GB of RAM and is available with 128GB, 256GB, and 512GB of storage.
Look out for this ad during 30-second slots and an edited 15-second version on YouTube and television. And during the NFL’s Conference Championship games next weekend, keep an eye out for the iPhone 15 Plus ad.
