Phones Canada is excited to share the latest news about a potential partnership between FIFA and Apple for an upcoming major soccer tournament. Here’s what you need to know:

– FIFA is in talks with Apple to finalize a worldwide television rights agreement for a World Cup-style competition for top international teams, set to debut next summer in the United States.
– The tournament was originally planned for China in 2021 but was postponed due to the pandemic, showcasing FIFA’s adaptability in light of global events.
– This potential agreement with Apple, although valued at a fraction of FIFA’s initial expectations, could mark a significant shift in the organization’s strategy under the leadership of president Gianni Infantino.
– While concerns have been raised within FIFA about exclusivity to Apple TV+ subscribers, the deal could open up new opportunities for fans worldwide to engage with the tournament.
– Apple’s previous success with securing global streaming rights for Major League Soccer demonstrates their commitment to sports content and reaching diverse audiences.
– Despite seeking additional sponsorship packages worth $150 million, FIFA faces uncertainty about which advertisers will come on board for this groundbreaking event.
– If successful, this partnership with Apple would be FIFA’s first single worldwide contract and could greatly expand the tournament’s reach through Apple TV+.
– However, FIFA has faced criticism from players’ unions for scheduling the tournament from June 15 to July 13, 2025, without prior consultation.

Stay tuned as Phones Canada continues to follow developments on this exciting collaboration between FIFA and Apple.