Phones Canada is excited to share the latest collaboration between TikTok, Maple Leafs Sports & Entertainment (MLSE), and Frito Lay Canada. The partnership resulted in a captivating 12-part live-streamed content series known as Crunch Time. This initiative brought together fans attending the game and those watching from home, creating a seamless experience for all.
Key highlights of Crunch Time include:
– Exclusive content hosted during pre-game broadcasts at home games
– Special guest creators and Frito Lay matchups featuring Ruffles, Cheetos, and more
– Participation from local TikTok influencers such as Shannon Burns, Jaclyn Forbes, Sahar Dani, and Tresor Gray
The Content Zone at Scotiabank Arena was transformed into a vibrant space filled with team-themed art pieces related to the Toronto Maple Leafs and Toronto Raptors. Original songs, performances, custom-designed jerseys, and giveaways added to the excitement of each episode.
One of the unique aspects of Crunch Time is its serialized nature. By promoting and streaming content ahead of major home games, it became appointment viewing for fans both in the arena and online. This hybrid event allowed attendees to visit the Creator Zone while offering a similar experience to those watching from home.
Frito-Lay’s latest Havoc chip line was seamlessly integrated into the show’s format. Hosts engaged with guest influencers to taste test various chip flavors like Fiery Lime Flavoured Rolled Tortilla Chips, Smoky Nacho Twisted Corn Chips, and Bulgogi Blaze Flavoured Potato Chips. The organic inclusion of Havoc’s products added an authentic touch to the overall experience.
As Crunch Time wraps up with its final episodes, it has garnered positive reception from fans and industry experts alike. This innovative approach to branded content on TikTok sets a new standard for engaging marketing initiatives. Stay tuned for more exciting collaborations in the future!
Join us in celebrating the success of Crunch Time as we look forward to more dynamic partnerships in the world of telecommunications and entertainment. Don’t miss out on the final episodes airing exclusively on the Maple Leafs and Raptors TikTok channels!
