Apple has recently made significant changes to its app distribution policies, particularly for developers in the European Union (EU). This shift allows for more flexibility and options for developers, marking a positive change in how apps are distributed within the EU.

Here are some key points to note about these new policies:

– Developers in the EU now have the option to distribute their iOS apps through alternative app marketplaces.
– They can also direct users to external webpages for payments involving digital goods or services.
– With this change, developers have more freedom to design promotions, discounts, and other deals independently.
– Transactions can now take place outside of the App Store, giving developers more control over their sales strategies.

One of the standout features of this policy update is the introduction of Web Distribution. This feature, set to roll out later this spring through a software update, will allow authorized developers to distribute their iOS apps directly from their own websites to EU users.

Apple will provide these developers with access to necessary APIs for seamless integration with system functionality, app backup and restoration, and more. These changes are part of Apple’s compliance with the Digital Markets Act in the EU.

While these changes may bring Fortnite back to iPhones in the EU (pending any further actions from Apple), it’s important to note that business continues as usual for everyone else using the App Store.

These updates reflect Apple’s commitment to creating a more open and flexible environment for app developers within the EU. Stay tuned for more updates as these policies evolve.