Meta’s Threads app has hit a significant milestone, with over 175 million monthly active users, as revealed by company CEO Mark Zuckerberg. This achievement comes close to Threads’ one-year anniversary since its launch on the App Store on July 5, 2023, followed by its introduction to the European Union in December of the same year.
Since October 2023, when Threads had nearly 100 million monthly active users, the platform has shown impressive growth. Surpassing the 175 million mark within a year is a remarkable accomplishment for a relatively new app. In comparison, X, under Elon Musk’s leadership since late 2022, has not disclosed similar user metrics.
Mark Zuckerberg has expressed optimism about Threads becoming Meta’s next billion-user app. Despite being a loss leader for Meta currently without monetization, there are plans in motion to introduce ads on Threads as early as 2025. This move could leverage Threads’ integration with Instagram and tap into existing ad systems for further growth opportunities.
Threads’ expansion is fueled by promotional efforts within Instagram and ongoing enhancements by Meta. Recent updates include an archive feature for hiding older posts and testing a new web experience for users. As Meta strives to compete globally with X, continuous improvements and innovative features are key to attracting and retaining users.
Stay tuned for more updates on Threads as it evolves and enhances its user experience to capture a larger market share in the competitive social media landscape.
