Phones Canada is excited to share the latest news from Tidal, a leading video and audio streaming service. In a surprising move, Tidal has slashed the price of its high-quality lossless audio plan, making it more competitive in the market.

Here are the key highlights of Tidal’s pricing update:

– Previously, Tidal’s HiFi lossless subscription cost $20 per month, almost double the price of Spotify’s popular plan.
– Now, Tidal has reduced the price to match Spotify’s cost, offering a single TIDAL tier for $10.99 USD per month for an individual subscription.
– Families will be transitioned to the new TIDAL Family plan at $16.99 USD a month.
– Users can add on the DJ Extension for an additional $9 USD per month to access and mix music from Tidal’s DJ partners.

While this pricing change brings great value to users, it also comes with some adjustments:

– The free tier of Tidal will no longer be available, requiring users to sign up for a paid plan.
– Despite sharing the same price point as Spotify, Tidal sets itself apart with superior lossless audio quality, catering to serious audiophiles with high-end equipment.

This move by Tidal not only makes it a more compelling option in the streaming industry but also puts pressure on competitors like Spotify to enhance their offerings. The pricing shift took effect on April 10th and signals an exciting time for music lovers seeking top-quality audio streaming services. Phones Canada looks forward to seeing how this change impacts the industry and benefits consumers.