Have you decided to take a chance and install the iOS 18 Public Beta release on your eligible iPhone device? In addition to exploring new features and potentially experiencing a drop in battery life, you may have noticed a significant change in Apple Maps. Businesses, restaurants, and stores now have larger fonts and icons on the map, making them more prominent. Colored fonts are used to help these locations stand out among other landmarks.

Some users have described these locations as “suggested” or “sponsored” places, leading to speculation that Apple is monetizing the Maps app by highlighting certain businesses. While some users view this as intrusive advertising, others believe it helps users navigate more efficiently by providing recognizable landmarks on the map.

Contrary to popular belief, business owners whose establishments are highlighted on Apple Maps claim they are not paying for this feature. Instead, they see it as a way to assist users in quickly identifying their location and navigating their way around.

Although Apple Maps already uses stop signs and traffic lights as navigation aids, using prominent businesses as landmarks can be helpful for users who prefer visual cues over spoken directions. For instance, knowing to turn right at Starbucks can prevent missed turns and improve overall navigation.

While the changes to Apple Maps may not be the sole reason for iPhone users to install the iOS 18 Public Beta, this update offers exciting features such as customizable Home Screen app icons, scheduled message sending capabilities, direct app access from the Lock Screen, and more. Whether you’re interested in exploring new features or simply curious about the latest updates from Apple, the iOS 18 Public Beta has something for everyone.