The foldable phone trend is set to continue in 2024, with a record number of models expected to hit the market. Samsung and Huawei are poised to lead the market share, swapping positions throughout the year, according to DSCC. But it’s not just the big players – a total of 38 foldable phone models are anticipated from various handset brands this year, up from 35 in 2023.
Samsung is expected to dominate the foldable phone industry with a 48% market share, followed by Huawei with 28%. Samsung’s lineup includes the Galaxy Z Fold 6, Z Flip 6, and Z Flip 5, while Honor is projected to claim a 10% market share with two of the thinnest foldable handsets in the top 10 ranking.
In the first half of the year, Huawei is surpassing Samsung with a 55% market share. However, Samsung is set to catch up in the second half with its new releases and secure a top spot for the year with a projected 52% of panel shipments.
Samsung is actively addressing crease issues in its foldable phones that have put them behind Chinese competitors. Additionally, they are working on meeting Apple’s demand for an almost invisible crease on their upcoming foldable iPhone.
Overall, the foldable phone landscape is evolving rapidly with more players entering the market and pushing innovation forward. Stay tuned for exciting developments in this space!
