Porsche is partnering with Google to enhance its vehicles with Google services, including Google Maps, Google Assistant, and apps available through the Google Play Store. This integration, scheduled to begin production in the mid-decade, will provide Porsche owners with seamless access to navigation, speech capabilities, and a wide range of apps. Existing Porsche customers can also rest assured that the familiar Porsche Communication Management (PCM) system will remain, receiving regular online updates to ensure continuous functionality.
Oliver Blume, Chairman of the Executive Board of Porsche AG, emphasizes the importance of a seamless digital experience for customers. He states, “Our customers fulfill a dream with our vehicles. In addition to timeless design and exceptional performance, they also want a seamless digital experience. This blended ecosystem results from the integration of platforms and apps that customers know from their end devices.”
Going forward, Porsche plans to incorporate ecosystems from different providers into its vehicles through standardized interfaces and platforms. The PCM system is set to become an integral part of the digital ecosystem for Porsche customers worldwide, marking the integration of Google as the next step in Porsche’s digital journey. The collaboration between Porsche and Google is expected to be a long-term venture.
Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, expresses excitement about partnering with Porsche to provide innovative and helpful in-vehicle experiences to their customers.
The trend of automakers teaming up with tech companies is gaining momentum globally, with Android Auto and Apple CarPlay becoming increasingly common in new vehicles. The deepening collaboration between tech companies and automakers offers various benefits for customers, including the ability to run mobile apps on their car’s infotainment system.
Competition among tech giants in the automotive sector is evident, as demonstrated by the significant overhaul of Android Auto earlier this year, which now allows tasks like opening garage doors. Meanwhile, Apple is preparing to unveil the next-generation CarPlay in 2023, offering control over various features, from the car radio to the air conditioning and seat positions.