The AR/VR headset market is gaining momentum, especially among teenagers in the US, according to a recent survey by Piper Sandler. Here are some key takeaways from the study:
– Weekly VR device usage has increased from 10% to 13% since the fall of 2023.
– 33% of US teens now own a VR device, up from 31% last year.
This surge in interest coincides with the launch of Apple’s Vision Pro headset earlier this year. Despite its high price tag of $3,500, the Vision Pro has sparked curiosity and excitement in the AR/VR space.
Meta, a major competitor in the AR/VR market, sees Apple’s entry as validation for its own efforts. Meta’s Quest 3 headset offers a more affordable alternative to the Vision Pro, attracting consumers looking to explore virtual reality technology.
In addition to VR trends, the survey also shed light on social media habits among teens:
– TikTok remains the top social media platform, followed closely by Instagram.
– Netflix leads in daily video consumption among teenagers.
– Instagram has seen significant growth, surpassing Snapchat as the second favorite app among teens.
When it comes to video content and music consumption:
– Teens spend 29% of their time watching Netflix and 27% on YouTube.
– Spotify remains popular for music streaming, with more teens opting for paid subscriptions.
Overall, these insights highlight the evolving landscape of technology and entertainment preferences among today’s youth. Stay tuned for more updates on emerging trends in telecommunications and digital culture.
