Samsung is focused on improving its AI technology to better meet customer needs and challenges related to iPhone performance. Samsung’s recent strategy meeting emphasized the need to prioritize customer perspectives and provide generative AI services.

There is a strong sense of urgency at Samsung to stay competitive in the AI market and not fall behind. As a result, Samsung is making AI a top priority for future phone and device development, starting with the Galaxy S24 series.

In addition to AI improvements, Samsung is also planning hardware and design updates, particularly in the foldable phone category. The company is rumored to be working on a more affordable Galaxy Fold device and making efforts to refine the design of the Z Fold 6 to compete with other brands in the market.

With a renewed focus on AI, software, and hardware innovation, Samsung is expected to introduce significant changes in its device lineup, starting with the Galaxy S25 series. This shift in strategy aligns with the upcoming release of the iPhone 16 and the increasing demand for advanced technology and design.