Phones Canada is closely following the Competition Tribunal’s review of Cineplex’s $1.50 online booking fee. This fee has sparked a debate over its fairness and impact on consumers, with the competition commissioner raising concerns about “drip pricing” and lack of alternatives for customers.

During the tribunal proceedings, the focus has been on whether customers are adequately informed about this extra charge before finalizing their ticket purchase. Cineplex argues that the fee is avoidable and clearly displayed next to the “proceed” button, ensuring transparency for customers.

This case is not just about Cineplex’s revenue, which has totaled almost $40 million from these fees, but also about setting a standard for online pricing practices in the entertainment industry. It brings to mind similar issues with Ticketmaster’s ticket buying process.

The federal government has also taken notice of such “junk fees” in various sectors, including telecommunications. Last year’s budget included plans to address excessive fees in areas like internet overage and telecom roaming charges.

Stay tuned as Phones Canada continues to monitor this case and its implications for consumers and online pricing practices in the entertainment industry.