Verizon’s prepaid MVNO carrier, Total by Verizon, is undergoing a significant change. As of July 11, it will now be known as Total Wireless, dropping all references to Verizon in its new logo and store branding materials. This rebranding effort aims to better connect with consumers and reflect the core values of speed, network reliability, and customer empowerment.

Under the guidance of Verizon Value CMO, Total Wireless is focusing on catering to specific market segments and tailoring its offerings to meet the needs of different customer groups. The rebranding includes unique value propositions such as free phones with 5G connectivity and a rare 5-year plan price guarantee.

The new Total Wireless logo retains the iconic red color associated with Verizon while establishing its own distinct brand identity. This move helps differentiate Total Wireless from Verizon while maintaining a connection to the larger network.

In response to customer feedback indicating confusion between Total Wireless and Verizon plans, the carrier is actively working to establish itself as an independent brand. By running targeted advertisements and engaging with specific demographics, Total Wireless is striving to reach its audience without relying on the Verizon brand name.

Overall, this rebranding initiative reflects Total Wireless’ commitment to providing high-quality service tailored to the needs of diverse consumer groups. By aligning its brand identity with its core values and investing in targeted marketing efforts, Total Wireless is poised for success in the competitive telecommunications market.

With a focus on innovation and customer satisfaction, Total Wireless continues to evolve as a leading provider of prepaid wireless services in Canada. Stay tuned for more updates on how Total Wireless is reshaping the mobile industry with its forward-thinking approach.