Artificial intelligence is rapidly advancing, presenting challenges for content platforms as they navigate its implications. Meta has already taken steps to label AI-generated content on Facebook and Instagram, and now TikTok is following suit.

Here’s what you need to know about TikTok’s new approach to AI-generated content:

– TikTok is introducing automatic labeling for AI-generated content from external sources. This means that if a creator shares content on TikTok that was created using tools like OpenAI’s DALL·E, it will be tagged with an “AI-generated” label. This label informs viewers that the content was generated using AI technology.

– To implement this feature, TikTok is utilizing Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Microsoft and Adobe. Content Credentials add detailed metadata to content, allowing TikTok to quickly identify and label AI-generated content.

– While Content Credentials are not foolproof in detecting AI-generated content without specific metadata, they are widely supported among major players in the AI industry. Though participation in self-identifying AI-generated content on TikTok remains voluntary, this move is expected to be effective in labeling such content accurately.

– Additionally, TikTok already labels content created with its own AI effects and plans to introduce Content Credentials for AI-generated content produced using these effects. This metadata will provide insights into the origin and editing process of the AI-generated content, even when downloaded or shared on other platforms.

In a time when deepfakes and confusion about human-made versus AI-generated content are prevalent, TikTok’s commitment to accurately labeling AI content is crucial for maintaining transparency and trust among users. By implementing these measures, TikTok aims to ensure that viewers can distinguish between human-created and AI-generated content seamlessly across its platform.