WhatsApp is constantly looking for ways to enhance the user experience beyond just chat. Recently, they announced a new purchase service called Flows, which allows users to buy products and services directly within the app. The goal is to make the purchasing experience on WhatsApp as simple and efficient as possible.
Flows will be made available to businesses around the world in the coming weeks. For businesses that use the WhatsApp Business Platform, Flows will enable them to provide menus and customizable forms to WhatsApp users. This will help businesses meet their customers’ needs seamlessly.
In addition to Flows, WhatsApp is making it easier to complete purchases directly in the chat. Initially, this feature will be launched in India, where users will be able to add items to their cart and make payments using various supported methods such as UPI apps, debit cards, credit cards, and more. To ensure a safe and smooth purchase experience, WhatsApp is collaborating with partners like Razorpay and PayU.
Another exciting development is the introduction of a verification process for businesses. WhatsApp will grant Meta Verified statuses to businesses that demonstrate their authenticity. These verified businesses will receive a verified badge, enhanced account support, and protection against impersonation. Additionally, Meta Verified will offer premium features like the ability to create a custom WhatsApp page discoverable through web searches and multi-device support.
WhatsApp will soon begin testing the Meta Verified feature with small businesses using the WhatsApp Business app. However, this feature will not be available to businesses on the WhatsApp Business Platform for now.
Overall, WhatsApp is constantly striving to provide new and improved experiences for both businesses and users. With the introduction of Flows and the verification process, WhatsApp is aiming to make the platform a convenient and trustworthy platform for purchasing products and services directly within the app. Stay tuned for these exciting updates coming soon.