Artificial Intelligence Takes Center Stage: YouTube Working on AI Tool to Mimic Famous Artists
In recent times, Artificial Intelligence (AI) has become increasingly popular, finding its way into the products and services offered by major tech players. Meta, for instance, has introduced its AI Assistant, which can be found on popular platforms like Instagram, Facebook, and WhatsApp. Not to be outdone, Google has developed its AI-powered chatbot called Bard, while its latest smartphones – the Pixel 8 and Pixel 8 Pro – are packed with a range of AI-driven features. It is clear that AI is the talk of the tech world these days.
Now, it appears that YouTube, as part of the Google family, is working on an exciting AI tool that will allow creators to modify their voices and imitate famous music artists. According to insider sources, who wish to remain anonymous, the streaming platform has already engaged in discussions with music companies regarding the acquisition of song rights to train this AI tool.
This upcoming tool will enable users to record audio using the voices of renowned musicians. However, it is worth mentioning that major record labels have not yet given their approval, and negotiations between the parties are still ongoing. YouTube is being cautious, ensuring that this technology is used legally, considering the platform’s history with the music industry. Although relations have improved over the years, it has had its fair share of challenges, which is why YouTube is actively seeking ways to increase royalty payments.
The music industry sees AI as both a promising technology and a potential threat. In the past, the industry faced challenges from piracy and user-generated content, followed by the emergence of streaming platforms like Spotify and YouTube, making music companies wary of embracing new technologies. However, artists understand the potential of AI to open up new creative possibilities. Musicians and labels are interested in maintaining control over the use of their copyrighted works in training AI models, seeking proper permission and compensation. The interest in AI intensified after a song, which sounded eerily similar to the style of Drake and the Weeknd, went viral and was even submitted for consideration at the Grammys, despite not being recorded by either artist.
Earlier this month, YouTube introduced new features, some of which utilize AI technology. For instance, the “Search by voice or song” feature utilizes AI to match sounds with the original recording.
The future of AI in music and entertainment is rapidly evolving, with YouTube’s AI tool promising to revolutionize how creators interact with their favorite artists. As discussions with music companies continue, we can only anticipate a more immersive and interactive experience for both artists and fans. Stay tuned for further updates on this exciting development.