YouTube is distributing a smaller skip ad button to a wider audience

Hey there! YouTube has been experimenting with different ad formats over the years, and one new experiment is the introduction of a smaller “Skip” button for ads. This new pill-shaped button is about two-thirds the size of the previous button and now only says “Skip,” removing the word “ads” altogether.

The new button is being rolled out widely on various devices and platforms, and while some users may prefer the larger button, this change could be a positive for those who wish to skip ads more discreetly.

YouTube’s goal is to strike a balance between generating ad revenue and providing a user-friendly experience, and this new button seems to be a step in that direction. It also offers an ad-less experience for its Premium users. So, it’s an interesting development worth keeping an eye on.