In a surprising turn of events, Apple secured the top spot in global smartphone sales for the first time in 2023. However, it comes as no shock that Apple dominated the US smartphone market, selling over half of all smartphones in the country. Let’s dive into the details:

– According to IDC’s latest report, Apple captured a whopping 51.9% of total smartphone shipments in the US last year, up from 47.6% in 2022.
– Despite a 6.9% decline in the overall market, Apple managed to sell around 68 million iPhones in the US alone, marking a 1.4% increase from the previous year.
– Samsung, on the other hand, saw a significant drop of 19% in shipments and a decrease in market share from 25.7% to 22.4%.

Some noteworthy points from the report include:

– Samsung and Apple continue to dominate the US smartphone market, accounting for a combined share of 74.2%.
– Surprisingly, TCL saw an 8.1% increase in shipments last year, positioning itself as one of the rising vendors in the US market.

Moving on to the unlocked segment:

– Motorola claimed the top spot in the unlocked segment of the US smartphone market, highlighting carrier influence on consumer choices.
– Low-end models are more popular than premium devices in unlocked sales, with premium devices priced above $800 showing promising results.

Looking at trends over time:

– The average selling price (ASP) for unlocked smartphones has been steadily increasing over recent years.
– Brands like Motorola, Google, and OnePlus are making waves in the high-end segment, contributing to this rise.

While IDC refrains from making future predictions about the US smartphone market’s evolution, industry experts anticipate stabilization and potential growth on both regional and global scales this year. Stay tuned for more updates on Phones Canada’s blog!