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Apple introduces new subscription discount pricing feature in the App Store

Apple recently announced a new “contingent pricing” feature for the App Store, which is designed to help developers attract and retain subscribers. With this feature, customers can receive a discount on a subscription contingent on them having an active subscription to another publication. The discount will continue to be offered every month as long as the customer remains subscribed to both publications.

Developers are urged to start planning how they will work contingent pricing into their App Store pricing strategies, as Apple will be onboarding more developers in the coming months. If you’re a developer and want to learn more, you can sign up to receive a notification from Apple in January about the launch of “contingent pricing.”

Apple also explained that customers will be able to find discounted pricing in a publication’s App Store listing, off-platform marketing channels, and planned placements in the App Store. The tech giant aims to provide customers with a seamless redemption and purchasing experience based on the contingent pricing proposition provided by the developers.

The “contingent pricing” feature is set to be available to App Store customers sometime next year, so stay tuned for more details.

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