Deezer, a music streaming service that might not be the most popular in the US, is working to increase its appeal to customers with a refreshed brand identity and an enhanced music experience in its app.

The new logo in the form of a purple heart is now visible, and the app promises to offer an “enhanced user experience and design” to inspire and empower music fans.

According to Maria Garrido, CMO of Deezer, this update is “a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music.”

Deezer’s focus appears to be on creating personalized experiences for its users, and despite increasing prices in some European countries, pricing in the US remains unchanged. Customers in the US can access Deezer Premium for $10.99 per month and the Family plan for $17.99 per month.