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Instagram and Threads Take a Stand Against Political Content Recommendations

Meta, the company behind social media giants like Instagram and Threads, is making significant changes to its platforms in response to new EU legislation aimed at creating a fairer digital economy. These changes will directly impact the type of content users see on these apps, particularly political content.

Here’s what you need to know about Meta’s upcoming changes for Instagram and Threads:

– No more recommended political content: Meta has decided to stop proactively amplifying political content from accounts that users don’t follow. This means that while you will still see political content from the accounts you already follow, you won’t be suggested political content from accounts that are not part of your following list.

– Improving recommendation surfaces: Over the next few weeks, Meta will be improving how it avoids recommending political content on Explore, Reels, and Suggested Users across both Instagram and Threads.

– Content visibility: While Meta will stop recommending political content, users will still have the option to view this type of content if they choose. These changes will only apply to public accounts and only in places where Instagram and Threads recommend content.

Ultimately, these changes are part of Meta’s efforts to create a more balanced and less politically charged social media experience for its users. While some may miss having political content recommended to them, others may appreciate a break from such divisive topics on their feeds. Stay tuned for these updates as they roll out in the coming weeks!

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