Meta, the parent company of WhatsApp, recently shared a significant update on the number of monthly users in the United States. Despite facing tough competition from Apple’s iMessage, WhatsApp has shown impressive growth over the past few years.

Mark Zuckerberg, CEO of Meta, proudly announced that WhatsApp now boasts an impressive 100 million monthly active users in the US. The Southern states, particularly Texas, have emerged as some of the fastest-growing markets for the messaging app. Other notable regions experiencing rapid growth include Los Angeles, New York, Miami, and Seattle.

Ashely O’Reily, a spokesperson for WhatsApp, highlighted that this reveal marks a milestone since Meta’s acquisition of the app a decade ago. She emphasized that this data showcases the substantial growth WhatsApp has experienced in the United States.

“We are thrilled to see WhatsApp’s continued success in bridging the cross-platform messaging gap in America,” O’Reily stated. “Our commitment to providing private and secure messaging for all users—regardless of their device—remains unwavering.”

While WhatsApp boasts over 2 billion users globally, it still trails behind iMessage in the US market. To stay competitive, WhatsApp is continuously introducing new features to enhance user experience. However, with Apple’s adoption of Rich Communication Services (RCS) protocol for seamless conversations among iPhone users, WhatsApp faces increasing pressure to innovate further.

Despite these challenges, reaching 100 million users in the US is a significant milestone for WhatsApp. The company must capitalize on this achievement to strengthen its position in an increasingly competitive landscape. By focusing on innovation and user-centric solutions, WhatsApp can navigate through upcoming challenges and continue its upward trajectory.