Meta, the company behind Threads, is making a strong effort to boost the platform’s popularity. According to reports, Meta has begun promoting Threads posts on Facebook feeds. This new feature, called “For you on Threads,” suggests popular Threads posts directly on your Facebook feed. However, there is currently no way to opt-out of this feature.

Threads, a Twitter-like platform, has been experiencing a decline in daily active users. Nevertheless, Meta is determined to increase engagement on the platform by integrating Threads posts into Facebook feeds. The posts are automatically recommended, meaning users cannot share their Thread posts on Facebook manually.

It remains unclear how Meta selects which Threads posts to recommend on Facebook. Some users are concerned about potential privacy implications, as Threads is designed for sharing content within a limited circle of friends. Having Threads posts displayed on Facebook could attract more attention and expose them to a wider audience.

Unfortunately, at this time, there is no option to keep Threads posts off of Facebook. Meta has stated that it is listening to user feedback and making adjustments accordingly. This growth strategy is not new for Meta, as it has previously promoted Instagram Reels on Facebook’s feed. Currently, Threads is also promoted on Instagram, but opting in or out is optional.

Threads currently boasts over 130 million users, but it has experienced stagnant growth and a decline in usage in recent months. It remains to be seen how Meta’s latest push will impact the platform’s future.