The latest data from Consumer Intelligence Research Partners, LLC (CIRP) reveals that 13% of iPhone buyers switched from Android to iOS in 2023, down from 15% the year before. This trend has been consistent over the last five years, with the percentage of Android switchers ranging between 11% and 15%. However, it is important to note that approximately 85% of iPhone purchases are made by consumers already using an iPhone.

This data highlights the significance of iPhone owner upgrade cycles to Apple’s sales. It shows that Apple’s focus is on motivating existing iPhone users to upgrade to the latest model rather than trying to persuade Android users to make the switch.

In the past, Apple used aggressive tactics to attract Android users, but it now understands that its priority lies in serving its current iPhone user base. As a result, Apple continues to introduce upgrades and features that enhance the user experience for existing iPhone users. For example, the NameDrop feature added in iOS 17 allows two iPhone users to easily swap contact information by holding their phones close together.

While some Android users may have been enticed by specific iOS features in the past, current trends indicate that Android users are now more interested in receiving high-quality images, read receipts, typing indicators, and end-to-end encryption when communicating with iOS users. Apple has responded to this demand by announcing support for Rich Communication Services (RCS) later this year.

Overall, it is clear that Apple recognizes the importance of its current iPhone user base in driving growth and will continue to prioritize upgrades and features that cater to their needs.