Apple is always looking for the next big thing to maintain its market dominance and explore new revenue streams. After abandoning plans for an electric vehicle, the tech giant seems to have set its sights on personal robotics as its next major endeavor.
According to Bloomberg’s Mark Gurman, Apple is delving into the world of personal robotics, with insiders hinting at exciting developments on the horizon. The company is currently experimenting with a mobile robot that could serve as a helpful companion at home. Additionally, Apple has already created a tabletop gadget that utilizes a robot to move a screen around, enhancing the video call experience by mimicking head movements and focusing on individuals in a group setting.
Apple’s home devices group is spearheading the development of these robots, with engineers from their abandoned EV project joining the team. This move into robotics could help Apple expand its presence in homes and leverage advancements in artificial intelligence.
While Apple appears to be making more progress with the robotic smart display than the mobile robot, there have been some ups and downs along the way. The device has reportedly appeared and disappeared from Apple’s product roadmap multiple times.
With their automotive plans on hold and the recent launch of their first mixed-reality headset, Apple is now shifting focus towards enhancing their position in the smart home sector through projects like mobile robots or tabletop robotics. However, there are concerns within the company about consumer willingness to pay premium prices for such devices.
Interestingly, Apple has a secret facility near its Cupertino headquarters where it tests out new concepts for home gadgets. Alongside exploring robotics, Apple is also considering other ideas for the smart home market, such as a new home hub device featuring an iPad-like display.
As Apple continues to innovate and explore new technologies, it will be fascinating to see how their foray into personal robotics unfolds and impacts our daily lives. Stay tuned for more updates on this exciting venture!
