The Super Bowl is an event that captivates millions, and any company looking to make a lasting impression should consider investing in advertising. According to NBC News, Paramount+, Copilot, and Temu were the top three free apps downloaded on the App Store after advertising during the game. This illustrates the significant impact of Super Bowl exposure for firms.

Paramount+ not only streamed the Super Bowl but also advertised during the event. Meanwhile, Temu is known for its low prices and constant discounting games, and Copilot is Microsoft’s AI chatbot. Temu’s ad, which featured the slogan “Shop like a billionaire” and offered $15 million in giveaways, aired four times during this year’s game.

Speaking of memorable Super Bowl ads, Apple’s iconic “1984” ad for the Macintosh computer is often hailed as one of the best ads ever created. The ad depicted a dystopian society and featured a young woman hurling a hammer at a screen broadcasting propaganda. The commercial left a lasting impression on viewers without even showing the product it advertised.

Interestingly, Apple’s board initially disliked the “1984” ad but eventually consented to airing it once during the Super Bowl. This decision proved to be monumental; even 40 years later, experts still regard it as one of the most impactful ads ever made.

The success of Apple’s “1984” ad set a high standard for marketing communications and emphasized the importance of creating attention-grabbing content for events like the Super Bowl. Despite initial setbacks following its release, Apple went on to achieve great success under Steve Jobs’ leadership, launching groundbreaking products such as iPods, iPhones, and iPads before his untimely passing in 2011.

This historic advertisement serves as a reminder that captivating storytelling can leave an indelible mark on audiences while also shaping brands’ long-term success in an ever-evolving industry.