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Apple and Samsung Struggle in US Smartphone Market as Google Rises in Relevance – New Report

In North America’s smartphone market, Apple continues to dominate while the vice-champion is seeing its regional sales figures decrease. The market’s third and fifth largest players are defying all trends to gain share and boost their volumes during a time of industry stagnation.

According to Canalys estimates, US smartphone shipments have fallen from 32.5 million units in Q3 2022 to 31 million in Q3 2023. However, Q3 2023’s shipment score represents a substantial 21 percent improvement over Q2’s total.

Apple’s sales figures dropped 8 percent year-on-year, while Samsung experienced a decline of 12 percent in shipments between Q3 2022 and Q3 2023. Meanwhile, Motorola and Google handsets have seen a rise in popularity in the US, boasting boosts in volume of 14 and 117 percent respectively from Q3 2022.

The Pixel 8 and Pixel 8 Pro releases after the end of the quarter suggest further progress for Google in the next quarter. TCL, on the other hand, is in fourth place but likely to lose ground to Motorola and Google due to ultra-low-cost prepaid devices facing competition from other entry-level models.

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