The Super Bowl LVIII wrapped up with the Kansas City Chiefs emerging victorious over the San Francisco 49ers, and fans eagerly revisiting their favorite commercials on YouTube post-game.

This year’s Super Bowl commercials were a mix of everything, from the comedic charm of Booking.com to the high-energy spectacle of Mountain Dew and tantalizing teasers from Universal Pictures.

YouTube was buzzing with activity long before the big game kicked off. Fans found endless ways to immerse themselves in both football fever and pop culture, from mouthwatering nacho recipes to nostalgic Taylor Swift compilations.

For brands, YouTube proved to be the optimal platform to engage with Canadian audiences, whether in the lead-up to the event, on game day itself, or even in the days following. Ads posted on the platform garnered over 90 million views on game day alone, underlining its significance as a hub for Super Bowl ad viewing.

In terms of advertising trends, 2024 witnessed a resurgence of reunions and a push towards pushing storytelling boundaries to new heights, both figuratively and literally.

Now let’s dive into the top 10 ads that captivated YouTube viewers during Super Bowl LVIII:

Booking.com: Tina Fey books whoever she wants to be | Booking.com 2024 Big Game ad

T-Mobile: Auditions | 2024 Big Game Day Commercial | T-Mobile

State Farm: Like A Good Neighbaaa – To Be Continued | feat. Arnold Schwarzenegger | State Farm®

Snap: Snapchat | Less social media. More Snapchat

Google: Javier in Frame | Google Pixel SB Commercial 2024

Mountain Dew: MTN DEW | Aubrey Plaza Having a Blast Super Bowl Ad

20th Century Studios: Kingdom of the Planet of the Apes | Official Trailer

Universal Pictures: Twisters | Official Trailer

Scientology: Decide for Yourself | Church of Scientology Super Bowl 2024 Commercial (60-sec ad)

Skechers: Skechers ’24 Big Game Spot: Mr. T in Skechers

Let us know which commercial was your favorite in the comments section below!