The Galaxy S24 has been a standout success, with Samsung focusing heavily on the artificial intelligence (AI) features of its new phones. This strategy has paid off, as insights from Kantar Worldpanel show that AI is influencing consumer behavior when it comes to smartphone choices.

Key points about the Galaxy S24 and AI capabilities:

– 1 in 4 Galaxy S24 buyers selected the phone because of its AI capabilities.
– Data from various countries including France, Germany, Great Britain, Italy, Spain, the US, and Australia show that AI was a primary reason for a quarter of Galaxy S24 buyers.
– Specific features like real-time translation, camera capabilities, and circle search were particularly appealing to buyers.
– The report also mentions that Google Pixel 8 offers similar AI-powered features, influencing some buyers to choose it over other smartphones.

While AI is gaining traction in the smartphone market, it remains to be seen whether it will significantly boost sales. Jack Hamlin from Kantar Worldpanel suggests that as more manufacturers integrate AI features into their devices and educate consumers about the benefits, we may see changes in consumer behavior and new revenue streams emerging.

Despite the emphasis on AI by some brands like Samsung and Google, Apple continues to outsell other companies without prioritizing AI in their devices. This indicates that while consumers appreciate AI capabilities as added benefits, they may not be the primary factor driving their purchasing decisions.

Overall, educating consumers about the potential benefits of AI features can influence their decision-making process. However, with iPhone sales remaining strong even without a heavy focus on AI, it seems that for many consumers, these features offer additional value rather than being a deciding factor in their smartphone choices.