In an effort to boost the popularity of soccer in the U.S., big-name superstars have been lured to play for American teams in professional North American soccer leagues. The strategy almost succeeded back in 1975 when the New York Cosmos signed Pele, a soccer legend of his time. This move drew massive crowds to Giants Stadium, sparking hope that soccer could become a major spectator sport in the U.S. However, interest waned outside of New York City, and the league eventually folded.

Fast forward to 2018 when international icon David Beckham purchased Inter Miami and recently brought Lionel Messi on board. This move reignited interest in soccer across the country, much to the delight of Apple’s very own Tim Cook.

Apple’s CEO is particularly thrilled because Apple holds exclusive streaming rights for Major League Soccer through its MLS Season Pass service. Priced at $14.99 per month or $99 for the entire season, this offering is a must-have for soccer enthusiasts. Apple TV+ subscribers can enjoy discounted rates of $12.99 per month or $79.99 for the season.

Former Season Pass subscribers are receiving a special offer from Apple – one free month of MLS Season Pass. While this may seem like a great deal for those familiar with the service, some may wonder if it’s targeting the right audience. Why not offer newcomers a chance to experience MLS Season Pass for free and potentially convert them into long-term subscribers?

If you’re a previous Season Pass subscriber who no longer holds a paid subscription, keep an eye out for an email or notification from Apple TV+ regarding this offer. Alternatively, visit Apple’s website for more information and to sign up for your complimentary one-month trial before April 6th.

Just remember – if you don’t cancel before the trial period ends, you’ll automatically be charged $14.99 ($12.99 for Apple TV+ subscribers) each month thereafter. So seize this opportunity to catch all the action with MLS Season Pass and experience top-tier soccer like never before!