T-Mobile has just unveiled its new customer appreciation program, Magenta Status. This initiative aims to provide T-Mobile customers with exclusive deals and experiences from nationally loved brands like Hilton, Hertz/Dollar, Live Nation, and more.

Here’s what T-Mobile customers can look forward to as part of the Magenta Status program:

– Special rates on rooms at Hilton’s 22 hotel brands and 7,500 properties globally.
– Automatic upgrade to Hilton Honors Silver until March 31, 2025, offering benefits such as free Wi-Fi and fifth night free on rewards stays.
– The convenience of returning rental cars without refueling for both gas-powered vehicles from Dollar or EVs from Hertz.

If you’re a movie buff, T-Mobile will treat everyone listed on your account to $5 movie tickets once a month for a selection of the latest films in theaters. Additionally, there’s a 25% discount on Live Nation events and a weekly free Crazy Combo (crazy bread + crazy sauce) offer from Little Caesars through T-Mobile Tuesdays.

To keep track of all these perks and VIP benefits, T-Mobile customers can use the dedicated T Life app available on both iOS and Android. According to T-Mobile, the annual value of these VIP perks is estimated at $1,500.

The Magenta Status program will officially launch on February 13th. Additionally, T-Mobile will be unveiling this new customer appreciation program with a commercial during the Super Bowl this Sunday.

Mike Katz, President of Marketing, Strategy and Products at T-Mobile, expressed that “At T-Mobile, our customers are at the center of everything we do — they’ll never be treated like a number. When you’re part of the magenta family, we want to ensure you feel like the VIP you are.”

Katz continued by saying “With Magenta Status, we’re going beyond all the things our customers already enjoy — unbeatable travel benefits, weekly T-Mobile Tuesdays thankings, the best streaming services for free and more — and cranking up our appreciation even further to give our customers the VIP vibes they deserve from day one.”