In a period of flagging tablet sales, Apple’s iPad brought in roughly $7 billion in revenue in the first quarter of its 2024 fiscal year. This marks a 25% decline from the previous year, highlighting a potential challenge for iPad sales moving forward. Despite this trend, Apple’s computer division saw an increase in sales, indicating a preference for Macs over iPads.
To address the declining iPad sales, Apple must take action quickly. Rumors of an iPad Pro (2024) price increase have surfaced, sparking curiosity about how this will impact sales amidst dropping prices for the 2022 iPad Pro.
### New iPad Pro: A Boost for Apple Tablet Sales
Apple did not release any new iPads last year, leading to a decline in sales. Historically, Apple has seen success in reviving iPad sales with high-end models like the iPad Pro series. These models offer cutting-edge technology and unique features that attract consumers despite their higher price point.
### From Mercedes Hyperscreen to iPad Pro (2024)
The upcoming 2024 iPad Pro line is set to introduce innovative features like the M3 chip, a landscape FaceTime camera, and MagSafe wireless charging. Notably, it will incorporate tandem OLED display technology that promises enhanced brightness and longevity compared to traditional OLED screens.
### Tandem OLED Technology: A Game-Changer
Tandem OLED technology involves two OLED layers stacked together to double screen brightness and quadruple lifespan. This advancement not only improves display performance but also reduces power consumption by up to 40%, potentially extending battery life significantly.
Apple’s decision to opt for LG’s dual-stack OLED technology over Samsung’s LTPO displays underscores its commitment to delivering superior quality and longevity in its devices. The rumored price increase for the 2024 iPad Pro aligns with these advanced features and is expected to appeal to consumers looking for top-of-the-line technology.
Overall, the introduction of tandem OLED technology in the 2024 iPad Pro is poised to elevate the user experience by offering unparalleled display quality and efficiency. With these cutting-edge innovations, Apple aims to revitalize its tablet line sales and reaffirm its position as a leader in the tech industry.
