According to sources cited by Axios, Apple has reportedly stopped advertising on Twitter, which is now known as “X,” for the second time since Elon Musk took over the platform. This decision was made after Musk endorsed an antisemitic conspiracy theory, sparking backlash from 164 Jewish rabbis and activists who called on companies like Apple, Google, Amazon, and Disney to cease advertising on “X.”
Several major advertisers, including IBM, Disney, Sony, Warner Bros. Discovery, Lionsgate, and Paramount Global, have joined Apple in pulling their ad spending from “X.” Media Matters for America also reported that ads from companies like Apple, IBM, Amazon, and Oracle were placed next to posts from far-right subscribers.
Elon Musk’s controversial comments on “X,” endorsing a post that claimed Jewish communities support “dialectical hatred against whites,” drew criticism from the White House. White House spokesperson Andrew Bates condemned Musk’s remarks, stating that it is unacceptable to repeat such a “hideous lie.”
In response to the criticism, “X” CEO Linda Yaccarino defended the platform’s stance against discrimination, specifically antisemitism, through a tweet.
Musk acquired Twitter last year and rebranded it as “X” with ambitions to turn it into a multi-functional “super app.” However, losing high-spending advertisers like Apple could pose a challenge for the platform.