Google has recently announced that the prices for its Nest Aware subscription will be increasing starting in March this year. The new prices represent a 25% jump for both the Nest Aware and Nest Aware Plus plans. This means that the Nest Aware Plus subscription will go up from $160 to $200 per year, while the entry-level Nest Aware plan will increase from $80 to $100 per year.

For users with first-gen Nest hardware on legacy plans, the price hike is even steeper, with a 100% increase. For example, one reader had four cameras for a total of $140, but their new total bill will be $280.

The new prices are set to take effect on bills that occur on or after March 25, 2024. However, Google has assured users that current benefits will remain unchanged. Additionally, users have the option to refuse this change and cancel their subscription without incurring any cost, penalty, or cancellation fees by providing notice no later than 30 days after the change goes into effect.

Google has emphasized its commitment to continually enhancing Nest devices and bringing new features and innovations to Nest Aware over time. For those with multiple Nest cameras as part of their home security setup, a Nest Aware subscription is essential to access all the latest features. While some may consider switching to an alternative home security system, many will likely accept and pay the price hike.

It’s worth noting that Nest Aware plans were first introduced in Canada back in 2019, providing users with expanded functionality for their Nest devices. As we move forward, it’s important for users to stay informed about changes like these in order to make well-informed decisions about their home security setup.